Advertising Law Resource Center
Site Map

Summary

This is the official site map of the Advertising Law Resource Center. It is intended to give you an overall picture of the key areas within this content-rich website. The main intent is to provide our visitors with a good overview of how the website is organized and to provide links to most of the major resources that you will find here.

1. General Resources

About Our Service Subscribe, Use Your Credit Card, Sample Issue, Testimonials, Press Releases	Invaluable Information Online Issue, Sample Article #1, Sample Article #2, Site Map
Guests Guestbook, Online Store, Hot Links	Calendar of Events Conferences, Seminars, Events
Great Features 10 Advertising Tips, 12 Advertising Laws, 10 Advertising Law Concepts Cases	Ads and Free Speech Political Advertising, Hyperlinks, Lanham Act, Commercial Speech
Cutting Edge Advertising E-Mail Lessons, Viral Marketing, Google Adwords, Meta Tags	Web Advertisers Advertisers, Ad Agencies, Consumers, Media, Webmasters, 10 Compliance Tips
Advertising Lawyers Saving Time, Recent Articles, Representing Client Advertiser	Advertiser Help Pamphlets Ad FAQ, Auctions, Diet, ID Theft, Business Opportunities, MLMs Telemarketing
Advertising Resources FTC Documents, Home Mortgage Refinance, Substantiation, 10 Compliance Tactics	Other Interesting Areas Advertising Law Links, International Links, Quiz, Guide, News, Green Claims - 10 Tips
Penalties and Settlements How to Avoid Problems, Violations	Tobacco Advertising Articles, News, Links

2. Useful Brochures and Pamphlets
from the Federal Trade Commission

Advertising Disclosures FTC publication concerning advertising disclosures.
Advertising Retail Electricity and Natural Gas Advertising Retail Electricity and Natural Gas FTC Consumer Alert: "Advertising Retail Electricity and Natural Gas".
Auction Guides Auction Guides: Not So Hot Properties: FTC Publication.
Business Opportunities - Ads How to Detect Deception. This FTC Pamphlet Examines the Business Opportunity Area.
Car Ads Reading Between the Lines: FTC Pamphlet.
Car Loans Low Interest Loans & Other Offers: FTC Fast Facts.
Children's Ads Advertising to Children: FTC brochure, Complying with the 900-Number Rule, contains section pertaining to Advertising to Children.
Comparative Ads Comparative Advertising - FTC's Statement of Policy.
Consumer Leases Your Ads Must Comply with the Streamlined Rules for Lease Advertising Found in the Consumer Leasing Act and Regulation M.
Cotton Labeling & Advertising Cotton Products: FTC Publication.
Dairy FTC Publication for Business.
Deception FTC Policy Statement on Deception.
Deceptive Pricing FTC Guides Against Deceptive Pricing.
Diet Supplements - Guide Dietary Supplements: Advertising Guide for Industry.
Diet Supplements - Comment Dietary Supplement Labels: FTC Staff Comment.
Down Advertising, Labeling Feather & Down Products: FTC Pamphlet.
E-Mail Ads Help with Spam and Unwanted Email.
Endorsements Use of Endorsements & Testimonials in Advertising: FTC Guide
Environmental Claims on Mail Making Environmental Marketing Claims on Mail - Tips.
Environmental Marketing Guides Complying with Environmental Marketing Guides: FTC Publication.
Eye Care Health-Related Advertising Claims: FTC/FDA Joint Letter on PRK.
Eye Surgery Marketing of Refractive Eye Care Surgery.
Food Ads Enforcement Policy Statement on Food Advertising.
Fur How to Comply with the Fur Products Labeling Act.
Gems Advertising Diamonds, Gemstones and Pearls.
Health Claims Miracle Health Claims: Add Dose of Skepticism: FTC Pamphlet.
Hearing Aids FTC - Sound Advice on Hearing Aids.
Home Financing Using Ads to Shop for Home Financing.
Indoor Tanning This FTC pamphlet examines a variety of advertising claims commonly made about indoor tanning.
Internet Ads Advertising and Marketing on the Internet: Rules of the Road.
Internet Marketing
Infertility Services FTC Fast Facts.
Jewelry Guides for the Jewelry, Precious Metals and Pewter Industries.
Made in USA: Enforcement Policy Statement FTC's Enforcement Policy Statement on U.S. Origin Claims
Made in USA: Complying with Made In USA Standard Complying with the Made In the USA Standard: FTC Booklet.
Made in USA: Standard Explained Made in USA Standard Explained.
Made in USA: Selling American-Made Products Selling American-Made Products: What Businesses Need to Know.
Media Guide Screening Advertisements: A Guide for the Media.
Milk Milk: FTC Publication for Business.
MLM #1 FTC's Publication: "Net Based Business Opportunities: Are Some Flop-portunities?".
MLM #2 FTC's Publication: "Multilevel Marketing Plans".
Pyramid Schemes FTC Consumer Alert
Recycling Eco-Speak: User Guide to Language of Recycling: FTC Pamphlet.
Small Business Small Business Guide: Frequently Asked Advertising Questions.
Substantiation Advertising Substantiation: FTC Policy Statement.
Telemarketing. FTC�s Telemarketing Sales Rule.
Testimonials Use of Endorsements & Testimonials in Advertising: FTC Guide.
Timeshare Tips FTC Fast Facts.
Unfairness FTC Policy Statement on Unfairness: Jurisdiction Boundaries.
Use of Word, FREE FTC Guide Concerning Use of Word "Free" in Advertising.
Vacation Plans Timeshares and Vacation Plans - Brochure Examines Basics of such Plans.
Varicose Veins Varicose Vein Treatments: FTC Fast Facts.
Wool Labeling Requirements Under Textile and Wool Products Acts.

Yellow Pages Yellow Pages Invoice Scams: FTC Pamphlet.

3. Mortgages, Refinances - Cases and Articles

4. Selected Federal Court Decisions in Advertising Law, Marketing Law and Commercial Speech

44 Liquormart, Inc. v. Rhode Island, U.S. Supreme Court, 517 U.S. 484, May 13, 1996.
Central Hudson Gas & Electric Corp. v. Public Service Commission of New York, U.S. Supreme Court, 447 U.S. 557, No. 79-565, June 20, 1980.
Edenfield v. Fane, U.S. Supreme Court, 123 L. Ed. 2d 543, 113 S. Ct. 1792, 1798 (1993).
Posadas de Puerto Rico Assoc. v. Tourism Co. (No. 84-1903), 478 U.S. 328 (1986).
Rubin v. Coors Brewing Co., U.S. Supreme Court, (93-1631), 514 U.S. 476 (1995).
United States v. Edge Broadcasting, U.S. Supreme Court, (92-486), 509 U.S. 418 (1993).
Nutraceutical Corporation v. Eschenbach, United States Court of Appeals for the Tenth Circuit, August 17, 2006.

Gator.com Corp. v. L.L. Bean, Inc., No. 02-15035, U.S. Court of Appeals for the Ninth Circuit, September 2, 2003.
Robert E. Rice, v. Fox Broadcasting Company, et al., No. 01-56582, No. 01-56846, U.S. Court of Appeals for the Ninth Circuit, May 29, 2003.
Societe des Hotels Meridien, Meridien, S.A., et al. v. Lasalle Hotel Operating Partnership, L.P., et al., 02 Civ. 4090 (JSM), U.S. District Court for the Southern District of New York, August 19, 2002.
Sally Beauty Company, Inc., et al. v. Beautyco, Inc., Nos. 01-6049 and 01-6075, U.S. Court of Appeals for the Tenth Circuit, September 3, 2002.
George M. Weaver, et al. v. Alice D. Bonner, et al., No. 00-15158, U.S. Court of Appeals for the Eleventh Circuit, October 18, 2002.
June Toney v. L'Oreal USA, Inc., et al., No. 02 C 3002, U.S. District Court for the Norhtern District of Illinois, Eastern Division, November 1, 2002.
Patricia C. Anderson, et al. v. Alexander F. Treadwell, et al., Docket No. 01-7954, U.S. Court of Appeals for the Second Circuit, April 4, 2002, Argued June 25, 2002, Decided.
JOHNSON & JOHNSON VISION CARE, INC. v. 1-800 CONTACTS, INC., et al., No. 02-10322, U.S. Court of Appeals for the Eleventh Circuit, July 29, 2002, Decided July 29, 2002, Filed.
FTC v. Medicor, LLC, et al., No. CV 01-1896 CBM (Ex), U.S. District Court for the Central District of California, Western Division, July 18, 2002, Decided July 18, 2002, Filed; July 19, 2002, Entered.
NATIONAL DISTILLERS PRODUCTS CO., LLC v. REFRESHMENT BRANDS, INC., et al., 00 Civ. 8418 (NRB), U.S. District Court for the Southern District of New York, July 29, 2002, Decided July 30, 2002, Filed.
IQ Products Company v. Pennzoil Products Co., et al., No. 01-20764, U.S. Court of Appeals for the Fifth Circuit, September 23, 2002, Decided.
PEPSICO, INC. v. STEPHEN RICHARD PLANK, et al., Case No. CV 02-02476 NM (RZx), U.S. District Court for the Central District of California, Western Division, July 18, 2002, Decided July 18, 2002, Filed; July 17, 2002.
PERRY J. BINGHAM, D.D.S., et al. v. CATHLEEN HAMILTON, et al., CIV. S-99-0499 DFL JFM, U.S. District Court for the Eastern District of California, May 15, 2000.
Mason v. Florida Bar, No. 99-2138, U.S. Court of Appeals for the Eleventh Circuit, 208 F.3d 952; 13 Fla. Law W. Fed. C 560, April 6, 2000.
S.C. Johnson & Son v. The Clorox Co., 99 Civ. 11079 (TPG), U.S. District Court for the Southern District of New York, April 19, 2000.
SCHERING CORPORATION v. PFIZER INC. and UCB PHARMA, INC., 98 Civ. 7000 (LMM), U.S. District Court for the Southern District of New York, May 24, 2000, As Corrected June 1, 2000.
SIGN-A-WAY, INC. v. MECHTRONICS CORPORATION, 98-1491, U.S. Court of Appeals for the Federal Circuit, 2000 U.S. App. LEXIS 6230, April 5, 2000.
Smart Inventions, Inc. v. Allied Communications Corp., et al., CASE NO.: CV 00-00780 ABC, U.S. District Court for the Central District of California, 94 F. Supp. 2d 1060; March 21, 2000.
SONY COMPUTER ENTERTAINMENT AMERICA, INC. v. BLEEM, LLC, et al., No. 99-17137, U.S. Court of Appeals for the Ninth Circuit, 54 U.S.P.Q.2D (BNA) 1753; 2000 Cal. Daily Op. Service 3491; 2000 Daily Journal DAR 4787; May 4, 2000.

5. Archived Advertising Law News

Archived Main Links by Year

Archived Links - Year and Month

Archived 2004 News:

Archived 2003 News:

Archived 2002 News:

Archived 2001 News:

Archived 2000 News:

Archived 1999 News:

Archived 1998 News:

Archived 1997 News:

Archived 1996 News:

Resources Continue Below

6. Mortgage and Refinance Resources

Mortgage Brokers Benefited from Spammer Actions: Two cases that were examined in previous issues of Advertising Compliance Service. They involved mortgage brokers who benefited from "spammer" actions and a Department of Justice (DOJ) Complaint that a mortgage services company violated FTC's Telemarketing Sales Rule (TSR) while marketing mortgage products and services.
Mortgage Loan Advertised Was Really Adjustable Rate Mortgage. Full text of "FTC: Mortgage Broker�s Deceptive Claims Tricked Consumers Looking for a Good Rate," dated June 2, 2004. This FTC case involved issues concerning refinancing (i.e., loan refinance) and false advertising.
Home Mortgage Refinance Services: Full text of FTC News Releases, "Colorado Mortgage Broker Barred from Making Deceptive Claims," dated March 28, 2005.
Home Mortgage Refinance Services: Article adapted from an article appearing in Issue #568 of Advertising Compliance ServiceÔ at Tab #2, General Articles, Article #512 as part of the "Washington Roundup: A Review of Ad Actions Involving FTC."
Home Mortgage Company: Lawsuit Against Home Mortgage Company, Residential Refinancing Transaction, Operation Advertised 3.95% 30 Year Mortgages - Articles.
Home Loans, Mortgage Loans, Refinance: Variety of Online Resources and Links.
Lending Practices Case Involved Home Loan Advertising: An advertising law-related news brief.
Telemarketer Selling Mortgage Loans, Refinancing and Other Products; "Spam Merchants" Who Allegedly Sent E-Mails Hawking Mortgage Opportunities.

7. Green Advertising

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JLCom Publishing Co., LLC is the publisher of Advertising Compliance Service™. For over 28 years, Advertising Compliance Service™ has been the authoritative and comprehensive source of information for advertising law practitioners, advertisers and advertising agencies -- and their attorneys. In-house counsel and outside counsel alike routinely rely on Advertising Compliance Service™ because it is a "must-read" for every attorney advising clients on advertising and marketing issues. One of the areas regularly covered by this newsletter/reference service is Tab #25, Business of Advertising.

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