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  • Lessons Learned in Interactive Advertising: E-Mail Advertising, by Liisa M. Thomas!

     

  • Fever Over Viral Marketing and Other Techniques Spreads: Rx for Compliance," by Joseph J. Lewczak!

     

  • ACI Conference: A Follow-Up!

     

  • Children's Advertising: A Special Update, by Ronald R. Urbach, Stuart Lee Friedel and Allison Fitzpatrick!

     

  • Adware Company Agrees to Pay $3 Million Over `Unfair and Deceptive' Adware Downloads?

     

  • Lanham Act Case Involved Google's Adwords Program and Keyword Meta Tags!

     

  • FTC Rules on Commercial Alert's Request Re Buzz Marketing!

     

  • Weight-Control Advertisers Hit With $25 Million in Penalties, Consumer Redress!

     

  • 9th Circuit Upholds $17.7 Million Consumer Redress from Internet Provider!

 
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