Privacy in Promotional Activities
by Liisa M. Thomas!
Virtual Trademarks -
The Secret World of Keyword Ads by Jonathan Moskin!
Noteworthy Developments in NAD and CARU False Advertising Cases -
by Jeffrey S. Edelstein!
Made in the U.S.A., Except in California -
by Randal Shaheen, Amy Ralph Mudge, and George Langendorf!
Latest Lanham Act Case to Bring Down A National Ad Campaign -
by Randall K. Miller!
A Practical Guide to Challenging Your Competitor's Advertising Claims
by John E. Villafranco and Jennifer Ngai!
Lessons Learned in Interactive Advertising (4-Part Series)
by Liisa M. Thomas!
9th Circuit Upholds
$17.7 Million Consumer Redress from Internet Provider!
Calendar of Events
American Conference Institute Presents:
4th National Advanced Forum on Financial Services Marketing Compliance
When: Wednesday, May 26 - Thursday, May 27, 2010. Where: The Carlton on Madison Avenue, New York, NY, United States.
How do you strengthen your compliance, disclosure and transparency efforts in a time of recovery and enhanced government scrutiny?
Legal, compliance and marketing executives from leading financial institutions, as well as the top law firms and the FTC and FDIC, will help you achieve your company’s or client’s business objectives while minimizing the risks of overstepping regulatory bounds.
As always, marketing financial products and services have to be carefully deliberated and executed. However, with fraud claims on the rise and the aftermath of the sub-prime mortgage market and subsequent credit crisis, the financial services marketing landscape is evolving like never before. Plus, the industry’s compliance function is facing an influx of change, with new regulations in store for 2010 and beyond, aggressive government investigations/enforcement actions, an increasing number of audits, more stringent disclosure requirements, and changes at the Department of Justice and FTC as just some of the challenges.
Like never before, those charged with compliance in marketing financial products and services must understand how to comply with the new regime and take extra care in order to avoid the high reputational and financial costs of non-compliance.
The answer is ACI’s 4th National Advanced Forum on Financial Services Marketing Compliance, through a faculty of the top law firms, the FTC, FRB, FDIC, and in-house professionals from GE Capital, Mastercard, Key Bank, Wells Fargo, TD Ameritrade and many others, will provide you with the most up-to-date information and clarifications on complex compliance issues and help you stay one step ahead of the curve and avoid potential penalties. Topics include:
How is the current credit crisis shaping the compliance industry
> Understanding how the Credit CARD Act is changing the compliance industry
> Complying with information sharing and privacy restrictions
> Addressing new state and federal regulations and developments
> Successfully complying with Reg Z disclosure requirements
This must-attend event will fill up quickly so register today to ensure your place. Register now by calling 888-224-2480, faxing your registration form to 877-927-1563 or registering online at www.AmericanConference.com/FSMarketing.
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