American Conference Institute Presents:

 

Litigating & Resolving Advertising Disputes

Bringing and defending advertising challenges as competitive claims increasingly become part of the advertising arsenal

 

When:Tuesday, June 15 to Wednesday, June 16, 2010.
Where: The Helmsley Park Lane Hotel, New York, NY, United States.

 

Companies that once were content to fight in grocery-store aisles and on television commercials are now choosing a different route – filing lawsuits and other formal grievances challenging their competitor’s claims (The New York Times, 11/22/09)

 

As companies respond to economic pressures by being more aggressive with their advertising, it has become vital for their counsel to be prepared for battle. We are now in a new, more litigious environment, as evidenced by the number of cases being brought before the National Advertising Division (NAD), in the federal courts under the Lanham Act, and by the stepped-up regulatory scrutiny at the FTC. In response, industry counsel must be prepared both to bring, and to defend against, complaints and legal actions relating to the making of false or misleading advertising claims. It is necessary to become equipped to expertly weigh the different available options and forums when a dispute arises, and be prepared to develop an effective strategy for protecting a client’s brand and high-stakes marketing campaigns.

 

ACI’s Litigating and Resolving Advertising Disputes conference will bring together industry leaders who will share with you their proven strategies and solutions for handling advertising disputes in the courts, at the NAD, at the FTC and directly with the major television networks. The program will feature an unprecedented in-house faculty including experts from 15 companies on the front line of the current advertising debate including Verizon, DirectTV, Frito-Lay, Coca Cola, S.C. Johnson, T-Mobile and more. In addition, to provide a better understanding of what can turn a case your way in a federal Lanham Act proceeding, a special judicial panel will offer rare insights on how judges weigh key matters when presiding over advertising cases such as requests for injunctive relief. In another unique session, senior representatives from ABC and NBC will address their internal polices relating to advertising, and the network procedures for challenging particular advertisements.

 

This industry-leading event will provide you with the strategies, tactics, and insights that are critical to protecting your client’s brand. Don’t delay – register now by calling 1-888-224-2480, faxing your registration form to 1-877-927-1563, or registering online at www.americanconference.com/advertising_marketing/advertisingdisputes.

 

 

Check below for current developments in advertising law on Twitter:

 

 

 

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