SAMPLE ISSUE

Advertising Compliance Service is providing this online Sample Issue, which originally appeared in Advertising Compliance Service in Bulletin #611, dated February 5, 2007. Here's what that Issue contained (Click on each topic to read):

• From the Editor in Chief. This feature appears in every Issue of Advertising Compliance Service. It describes the contents of this Issue.

   

• Brief News of Note. The latest advertising law-related news for the previous two-week period.

   

• Filing Instructions for Contents of Issue. Each information-packed article is filed in an appropriate "Tab" for your later reference. An arsenal of research tools including an extensive Index and numerous Tables speed your research.

The following are the titles of the articles that appeared in that Issue (Click on any article to read the full text of that particular article):

• "Lessons Learned in Interactive Advertising: E-Mail Advertising", by Liisa M. Thomas, Esq., Winston & Strawn LLP;

   

• "Fever Over Viral Marketing and Other Techniques Spreads: Rx for Compliance," by Joseph J. Lewczak, Esq., Davis & Gilbert, LLP;

   

• "ACI Conference: A Follow-Up";

   

• "Weight-Control Advertisers Hit With $25 Million in Penalties, Consumer Redress";

   

• "FTC Staff Advisory Opinion Offers Guidance on `New' Products";

   

• "Lanham Act Case Involved Google's Adwords Program and Keyword Meta Tags";

   

• "NAD Article Looks at Recent Cases".

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