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This website is designed for lawyers specializing in advertising law, and this includes in-house counsel and outside counsel, so they may assist their clients in complying with advertising law.

This page contains the full-text reproduction of the
FTC Consumer Alert: "FTC Explains ‘Made in USA’ Standard To Confirm Consumer Confidence"

FTC Explains ‘Made in USA’ Standard To Confirm Consumer Confidence

In the aftermath of the September 11 attack on the World Trade Center and the Pentagon, news reports suggest that more American consumers are seeking out products that are "Made in the USA" with the expectation that the claim is truthful and accurate.

According to the Federal Trade Commission, "Made in USA" means that "all or virtually all" the product was, indeed, made in America. The agency enforces the standard to ensure commercial compliance and confirm consumer confidence.

For a "Made in USA" claim to be accurate, all significant parts, processing and labor that go into the product must be of U.S. origin. Products should not contain any — or only negligible — foreign content.

According to FTC officials, there's no law that requires manufacturers and marketers of most products to disclose U.S. content. In fact, except for automobiles and textile and wool products, it's a manufacturer or advertiser's choice to say whether a product is domestic. But those who choose to make the claim must adhere to the "all or virtually all" standard.

While the FTC enforces the "Made in USA" standard, it's the U.S. Customs Service that oversees the requirements that imported goods be marked with a foreign country of origin (for example, "Made in Japan").

If you believe that a product is being erroneously promoted as "Made in USA" because it wasn't - or because it contains significant foreign parts or processing - call the FTC, toll-free, at 1-877-FTC-HELP or file a complaint online at ftc.gov. If you are aware of import or export fraud, call the U.S. Customs Service Commercial Fraud Hotline, 1-800-ITS-FAKE.

WHO WE ARE

JLCom Publishing Co., L.L.C. is the publisher of Advertising Compliance Service™. For over 28 years, Advertising Compliance Service™ has been the authoritative and comprehensive source of information for advertising law practitioners, advertisers and advertising agencies -- and their attorneys. Both in-house counsel and outside counsel routinely rely on Advertising Compliance Service™ because it is a "must-read" for every attorney who advises clients on advertising and marketing issues. One of the 27 advertising law-related topics that are regularly covered by this newsletter/reference service focuses on laws pertaining to "false, unfair, deceptive" advertising.

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