Advertising lawyers, including in-house counsel and outside counsel, need to comply with laws involving false, unfair and deceptive acts

Fast Facts for Consumers:
Varicose Vein Treatments


Federal Trade Commission - January 1994

Varicose Vein Treatments


  • Varicose veins are bulging veins that become enlarged when they fail to circulate the blood properly.

  • Spider veins are the smaller thread-like or "starburst" vessels appearing on the surface of the skin.

  • Doctors use a variety of methods to treat venous disease. Problem veins may be surgically removed or injected with a solution.

  • Varicose veins and spider veins may recur following treatment by any known method. New varicose and spider also may appear.

  • Question doctors carefully about the cosmetic side effects and health risks for each type of treatment.

  • Be wary of claims promising "major breakthroughs," "permanent results," "unique treatments," "painless," or "absolutely safe" treatments.

 

Bureau of Consumer Protection Office of Consumer & Business Education
(202) 326-3650

 

Thousands of people every year consider getting treatment for varicose veins and spider veins. Advertisements for treating venous disease often tout "unique," "permanent," "painless," or "absolutely safe" methods -- making it difficult to decide on the best treatment. If you are considering this procedure, the following information may help.

Remember, though, this cannot substitute for a consultation with a properly-trained physician.

What are varicose veins?

Veins can become enlarged with pools of blood when they fail to circulate the blood properly. These visible and bulging veins, called varicose veins, are often associated with symptoms such as tired, heavy, or aching limbs. In severe cases, varicose veins can rupture, or open sores (called "ulcers") can form on the skin. Varicose veins are most common in the legs and thighs.

What are spider veins?

Small "spider veins" also can appear on the skin's surface. These may look like short, fine lines, "starburst" clusters, or a web-like maze. Spider veins are most common in the thighs, ankles, and feet. They may also appear on the face.

Who gets varicose and spider veins?

Varicose and spider veins can occur in men or women of any age but most frequently affect women of childbearing years and older. Family history of the problem and aging increase one's tendency to develop varicose and spider veins.

What causes varicose and spider veins?

The causes of varicose and spider veins are not entirely understood. In some instances, the absence or weakness of valves in the veins, which prevent the backward flow of blood away from the heart, may cause the poor circulation. In other cases, weaknesses in the vein walls may cause the pooling of the blood. Less commonly, varicose veins are caused by such diseases as phlebitis or congenital abnormalities of the veins. Venous disease is generally progressive and cannot be prevented entirely. However, insome cases, wearing support hosiery and maintaining normal weight and regular exercise may be beneficial.

Is treatment always necessary?

No. Varicose and spider veins may be primarily a cosmetic problem. Severe cases of varicose veins, especially those involving ulcers, typically require treatment. Check with a doctor if you are uncertain.

What procedures are available to treat varicose and spider veins?

Varicose veins are frequently treated by eliminating the "bad" veins. This forces the blood to flow through the remaining healthy veins. Various methods can be used to eliminate the problem veins, including, most commonly, surgery or sclerotherapy. Less commonly, laser or electro-cautery treatments have been used to treat the smallest spider veins, especially on the face.

Surgery to treat varicose veins, commonly referred to as "stripping," is usually done under local or partial anesthesia, such as an "epidural." Here, the problematic veins are "stripped" out by passing a flexible device through the vein and removing it through an incision near the groin. Smaller tributaries of these veins also are stripped with this device or removed through a series of small incisions. Those veins that connect to the deeper veins are then tied off. This stripping method has been used since the 1950's.

Spider veins cannot be removed through surgery. Sometimes, they disappear when the larger varicose veins feeding the spider veins are removed. Remaining spider veins also can be treated with "sclerotherapy."

"Sclerotherapy" uses a fine needle to inject a solution directly into the vein. This solution irritates the lining of the vein, causing it to swell and the blood to clot. The vein turns into scar tissue that fades from view. Some doctors treat both varicose and spider veins with sclerotherapy. Today, the substances most commonly used in the United States are hypertonic saline or Sotradecol (sodium tetradecyl sulfate). Polidocanol (aethoxyskerol) is undergoing FDA testing but has not yet been approved in the U.S. for sclerotherapy.

During sclerotherapy, after the solution is injected, the vein's surrounding tissue is generally wrapped in compression bandages for several days, causing the vein walls to stick together. Patients whose legs have been treated are put on walking regimens, which forces the blood to flow into other veins and prevents blood clots. This method and variations of it have been used since the 1920's. In most cases, more than one treatment session will be required.

Do these procedures hurt?

For all of these procedures, the amount of pain an individual feels will vary, depending on the person's general tolerance for pain, how extensive the treatments are, which parts of the body are treated, whether complications arise, and other factors. Because surgery is performed under anesthesia, you will not feel pain during the procedure. After the anesthesia wears off, you will likely experience pain near the incisions.

For sclerotherapy, the degree of pain will also depend on the size of the needle used and which solution is injected. Most people find hypertonic saline to be the most painful solution and experience a burning and cramping sensation for several minutes when it is injected. Some doctors mix a mild local anesthetic in with the saline solution to minimize the pain.

What types of doctors provide treatments for varicose and spider veins?

Doctors providing surgical treatment include general and vascular surgeons. Sclerotherapy is often performed by dermatologists. Some general, vascular, and plastic surgeons also perform sclerotherapy treatments. You may want to consult more than one doctor before deciding on a method of treatment. Be sure to ask doctors about their experience in performing the procedure you want.

What are the side effects of these treatments?

Carefully question doctors about the safety and side effects for each type of treatment. Thoroughly review any "informed consent" forms your doctor gives you explaining the risks of a procedure.

For surgical removal of veins, the side effects are those for any surgery performed under anesthesia, including nausea, vomiting, and the risk of wound infection. Surgery also results in scarring where small incisions are made and may occasionally cause blood clots.

For sclerotherapy, the side effects can depend on the substance used for the injection. People with allergies may want to be cautious. For example, Sotradecol may cause allergic reactions, occasionally severe. Hypertonic saline solution is unlikely to cause allergic reactions. Either substance may burn the skin (if the needle is not properly inserted) or permanently mark or "stain" the skin. (These brownish marks are caused by the scattering of blood cells throughout the tissue after the vein has been injected and may fade over time). Occasionally, sclerotherapy can lead to blood clots.

Laser and electro-cautery treatments can cause scarring and changes in the color of the skin.

How long do results last?

Many factors will affect the rate at which treated veins recur. These include the diagnosis, the method used and its suitability for treating a particular condition, and the skill of the physician. Sometimes the body forms a new vein in place of the one removed by a surgeon. An injected vein that was not completely destroyed by sclerotherapy may reopen, or a new vein may appear in the same location as a previous one. Many studies have found that varicose veins are more likely to recur following sclerotherapy than following surgery. However, no treatment method has been scientifically established as free from recurrences. For all types of procedures, recurrence rates increase with time. Also, because venous disease is typically progressive, no treatment can prevent the appearance of new varicose or spider veins in the future.

Is one treatment better than another?

The method you select for treating venous disease should be based on your physician's diagnosis, the size of the veins to be treated, your treatment history, your age, your history of allergies, and your ability to tolerate surgery and anesthesia, among other factors. As noted above, small spider veins cannot be surgically removed and can only be treated with sclerotherapy. On the other hand, larger varicose veins may, according to many studies, be more likely to recur if treated with sclerotherapy.

Be wary of claims touting "major breakthroughs," "permanent results," "unique treatments," "brand-new," "painless," or "absolutely safe" methods. Always ask for specific documentation for claims made about particular recurrence rates or fewer health risks or cosmetic side effects.

How expensive is the procedure?

Sclerotherapy can cost anywhere from a few hundred dollars to several thousand dollars, depending on the number of injections and treatment sessions required and the area of the country where the procedure is performed.

Surgery can cost approximately $600 - $2,000 per leg for the surgeon's fee, plus charges for anesthesia and hospitalization. Most vein surgery can be performed on an out-patient basis. Costs can vary depending on how many veins must be removed and the area of the country where the procedure is performed.

You may want to check to see if the procedure is covered under your medical insurance. Many policies do not cover costs for elective cosmetic surgery.

For More Information

If you need to resolve a problem with a doctor regarding treatment for varicose veins, you may want to contact your county medical society, state medical board, or local consumer protection agency.

You also may want to report any concerns about advertising claims to the Federal Trade Commission (FTC). Write: Correspondence Branch, Federal Trade Commission, Washington, DC 20580. Although the FTC does not generally intervene in individual disputes, the information you provide may indicate a pattern of possible law violations requiring action by the Commission or referral to state authorities.

For a free brochure on Cosmetic Surgery, write: Public Reference, Federal Trade Commission, Washington, DC 20580; 202-326-2222. You also may request Best Sellers, which lists all of the FTC's consumer publications.


Other Websites with Information on Varicose Veins

Advertising Law-Related Articles

"12 Key Advertising-Related Laws You Should Know"
This article examines 12 key advertising-related laws that you should know about before you review your ads to make sure your ads don't run afoul of these laws.
"10 Things to Do So Your Ads Comply With Advertising Laws"
This article discusses 10 key areas you should look at when you're reviewing your advertising to determine whether it's in compliance with advertising law's many requirements.
"10 Tactics to Use So Your Ads Comply with Advertising Laws"
This article presents 10 tactics you could use to help your ads comply with the many laws, rules, regulations and guidelines that may affect your advertisements.
"10 Major Advertising Law-Related Concepts"
This article is a useful review of 10 key areas you should look at when you're reviewing your advertising to determine whether it's in compliance with the numerous laws, rules, regulations and guidelines that may affect your ads.