NOTE: This web site is where you can find advertising law information based on news briefs that appeared in past issues of Advertising Compliance Service - the Advertising Law Newsletter Reference Service for Attorneys, during the month of August 1999. Our two News Briefs are entitled, "Advertising Movies, Recordings and Video or Computer Games" and "FTC Reaches Agreements with Model Agencies".
Advertising Movies, Recordings and Video or Computer Games
Under the Paperwork Reduction Act, FTC must request public comment of its "study" of the "marketing practices" of the entertainment industry. The agency is looking to expand its jurisdiction into the First Amendment-protected areas of motion pictures, recordings, and video, personal computer, and coin-operated game industries. FTC is conducting the "study" in response to excessive media accounts of certain violent incidents. The apparent theory is that such First Amendment-protected depictions of violence has, in some way, led to such violence. However, the levels of violence have decreased dramatically over the past 10 years, as shown in FBI crime statistics and many state surveys. But President Bill Clinton asked for the study back on June 1, 1999.
FTC's Federal Register notice also seeks comment on a proposal to conduct "focus groups," on this area.
First Amendment-Protected IndustriesOne of the major areas FTC will focus on is these First Amendment-protected industries and their industry members market or advertise movies, recordings, and video or computer games with allegedly violent content. If you'd like to comment on this FTC activity, send your written comments to: Secretary, Federal Trade Commission, Room H-159, 600 Pennsylvania Avenue, N.W., Washington, D.C. 20580. E-mail your comments to
FTC Reaches Agreements with Model Agencies
INTERNET MATERIALS:Materials relating to these matters are available on the Internet at the Federal Trade Commission's website.
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