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Top 10 Advertising Compliance List:
Do You Advertise to Children or Will Your Advertising Reach Substantial Numbers of Children?


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Do you advertise on the Internet? Do you advertise using Web 1.0 advertising methods? Or have you adopted Web 2.0 advertising techniques? Do you advertise on any of the other new media? Are you a large advertiser making a broadcast network buy? No matter where you advertise, there are many steps that you should take first--before you create that ad or place that media buy. And, of course, you should consult with a legal professional before you begin any advertising campaign. This article is a useful review of 10 key areas you ought to consider when you're reviewing your advertising to make sure it complies with the numerous laws, rules, regulations and guidelines that may affect your ads.

Item #8. Do You Advertise to Children or Will Your Advertising Reach Substantial Numbers of Children?

Who monitors such advertising? Here's a partial list:

  • Federal Trade Commission
  • Food and Drug Administration
  • Congress
  • State Legislatures
  • The Children's Advertising Review Unit (CARU) (the children's advertising review arm of the ad industry's self-regulatory system).
  • Private Trade Groups

There's a well-established and growing regulatory tendency in Washington to blame advertisers for such ills of society as teenage smoking and drinking. As evidenced by sweeping advertising regulations affecting the tobacco industry--and proposed authority restrictions on alcoholic beverages--this trend is sure to continue. Advertising Compliance ServiceÔ has covered this area for 26 years.

Go here next for Item #9 of Advertising Compliance Service'sÔ
Top 10 Advertising Compliance List:
"What Are Global Advertising Compliance Issues Facing Your Ads?"
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Advertising Compliance ServiceÔ is a REFERENCE COMPENDIUM of JLCom Publishing Co., L.L.C.



 

WHO WE ARE

JLCom Publishing Co., LLC is the publisher of Advertising Compliance Service™. For over 27 years, Advertising Compliance Service™ has been the authoritative, comprehensive source of information for advertising law practitioners, advertisers and advertising agencies -- and their attorneys. In-house counsel and outside counsel alike regularly rely on Advertising Compliance Service™. One of the 27 areas regularly covered by this newsletter/reference service is found in Tab #4, and is entitled, "False, Unfair, Deceptive."

JLCom Publishing Co., LLC - publisher of Advertising Compliance Service.

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