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Top 10 Advertising Compliance List:
Are You Aware of Advertising Law Developments on Such New Media as the Internet?


Description

Do you advertise on the Internet or any of the other new media? Are you a large advertiser making a broadcast network buy? No matter where you advertise, there are many steps that you should take first--before you create that ad or place that media buy. And, of course, you should consult with a legal professional before you begin any advertising campaign. This article is a useful review of 10 key areas you ought to consider when you're reviewing your advertising to make sure it complies with the numerous laws, rules, regulations and guidelines that may affect your ads.

Item #7. Are You Aware of Advertising Law Developments on Such New Media as the Internet?

You should be aware of all of the major developments on the Internet as these will clearly have an impact on the way you advertise on this vital medium. Perhaps the greatest change in recent years is the advent of Web 2.0. This phrase, Web 2.0, was coined by O'Reilly Media in 2003 and, according to Wikipedia, was "popularized by the first Web 2.0 conference in 2004 * * * and refers to a perceived second generation of web-based communities and hosted services — such as social-networking sites, wikis and folksonomies — which facilitate collaboration and sharing between users." See Wikipedia definition of Web 2.0.

There are speed traps aplenty on the Internet--both in Web 1.0 and Web 2.0--which have been discussed at length in Advertising Compliance ServiceÔ. Examples:

  • Global Legal Exposure for Advertisers
  • Privacy Issues
  • Wholesale Governmental Crackdown on Advertising in Cyberspace
  • Mounting Federal and State Regulation of Cyberspace Ads

Go here next for Item #8 of Advertising Compliance Service'sÔ
Top 10 Advertising Compliance List:
"Will Your Ads Reach Substantial Numbers of Children?"
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Advertising Compliance ServiceÔ is a REFERENCE COMPENDIUM of JLCom Publishing Co., L.L.C.



 

WHO WE ARE

JLCom Publishing Co., LLC is the publisher of Advertising Compliance Service™. For over 28 years, Advertising Compliance Service™ has been the authoritative and comprehensive source of information for advertising law practitioners, advertisers and advertising agencies -- and their attorneys. In-house counsel and outside counsel alike routinely rely on Advertising Compliance Service™. One of the 27 advertising law-related topics regularly covered by this newsletter/reference service is found in Tab #15, and is entitled, "New Media."

JLCom Publishing Co., LLC - publisher of Advertising Compliance Service.

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