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Advertising Compliance Law:
Handbook for Marketing Professionals and Their Counsel
This comprehensive guide was written by John Lichtenberger, Esq., Publisher and Editor-in-Chief of Advertising Compliance ServiceÔ,. This easy-to-read book provides readers with a thorough understanding of the practical impact of advertising restrictions. It offers an exhaustive analysis of hundreds of Federal Trade Commission cease-and-desist orders, National Advertising Division/National Advertising Review Board decisions, landmark federal and state court decisions, federal and state laws, rules and regulations, and advertising industry self-regulatory guidelines. The author addresses the various requirements of the FTC, FCC, NAD/NARB, and the network clearance departments. Major advertising compliance issues are discussed, including false, unfair, and deceptive advertising; advertising substantiation; comparative advertising; warranties; and commercial speech.
While it was written in 1986, there are still many valuable lessons to be learned from this book. It is best used in conjunction with a subscription to Advertising Compliance ServiceÔ,, which can be ordered using your credit card from a secure server at this web site.
Another excellent source of advertising compliance information is Advertising Legal Compliance: FTC Case Histories Report. This Special Follow-Up Report offers valuable insight into how advertisers handled their advertising compliance strategies in the aftermath of their contact with this immensely powerful federal agency. For more information--including ordering information--about this Report, click here now!
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