Advertising Compliance Service Publishes Another Noteworthy Article: FTC Proposes Revised "Green Guides"
Roxbury, NJ, 11/01/10 Advertising Compliance Service publishes another noteworthy article in its most recent issue: "FTC Proposes Revised `Green Guides'", which we have included online as part of a free online sample issue. On October 6, 2010, FTC proposed revisions to the guidance that it gives marketers to help them avoid making misleading environmental claims. The proposed changes are designed to update the Guides and make them easier for companies to understand and use. Written by John Lichtenberger, this article examines the ins and outs of these important "Green Guides."
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