ADVERTISING COMPLIANCE SERVICE

BULLETIN #664

SAMPLE ISSUE: FROM THE EDITOR IN CHIEF

Drastic changes may be about to occur to FTC’s Guides on Endorsements and Testimonials in advertisements. If FTC's proposed amendments are adopted, you can expect a profound chilling effect on marketers using traditional media, as well as a wide variety of new media, including blogs, online discussion boards, word-of-mouth advertising, "street teams," and Twitter. Our lead article, "Drastic Changes May Occur to Guides on Endorsements and Testimonials," examines the comments recently jointly submitted to FTC by a broad spectrum of advertising and marketing associations.

On April 6, 2009, 2010, FTC announced a crackdown on fraud and deception by mortgage modification and home foreclosure rescue companies. Our next article, "FTC Announces Five Law Enforcement Actions Targeting Alleged Mortgage-Related Scams," discusses these FTC actions.

The Obama Administration announced a new coordinated effort across federal and state government and the private sector to target mortgage loan modification fraud and foreclosure rescue scams. Our next article, "Multi-Agency Crackdown Targets Foreclosure Rescue Scams, Loan Modification Fraud," reports on this crackdown.

On March 25, 2009, 2010, the Department of Justice, at FTC's request, filed suit in federal district court. The suit contends that Dish Network, a satellite TV provider, directly and through its authorized dealers, called many consumers whose numbers are on the National Do Not Call Registry. Our next article, "FTC Charges Dish Network With Multiple Do Not Call Violations," looks at this FTC case.

A federal district court ordered two companies to stop falsely advertising that they're part of a government-endorsed mortgage assistance network. Our next article, "Court Halts Allegedly Bogus Mortgage Loan Modification Operations," examines this case.

A group of sellers and telemarketers charged in 2008's "Operation Tele-PHONEY" interagency law enforcement sweep agreed to post a $5 million performance bond before calling consumers and have been barred from violating federal law, including FTC's Telemarketing Sales Rule. Our next article, "Telemarketers Settle Charges Re `Free' Product Pitches," discusses this FTC case.

FTC has brought to a halt two marketers of allegedly bogus cancer cures that were targeted during Operation False Cures, a law enforcement sweep announced last fall. FTC charged the companies in the sweep with making unsupported claims that their products treated, cured or prevented one or more types of cancer. Our next article, "FTC Halts Allegedly Bogus Cancer Cures," takes a look at this FTC case.

Our NAD article examines recent NAD cases in these three categories: (1) "Green" Marketing Claims, (2) Advertiser Accepts NAD Decision; Challenger Is Said to Have Violated NAD Procedures, and (3) Comparative Advertising.

Volume XXIX
Issue 8
April 20, 2009, 2010
Page 1

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