Advertising attorneys, in-house counsel and outside counsel must comply with advertising law

This website offers resources - including court cases, decisions, rules, regulations, and litigation news - for lawyers who specialize in marketing, promotion and advertising law.

You have reached the Interactive Advertising Laws section of JLCom Publishing Co.'s website. This section has links to--

E-Mail Guidelines,
the highly informative article, "Lessons Learned in Interactive Advertising: E-Mail Advertising,"
the definition of Interactive Advertising,
online research on interactive advertising,
interesting articles involving interactive advertising, government publications on laws and rules concerning interactive advertising and e-mail,
and much more.

Interactive Advertising Laws: Links to Articles, Information, Resources and Websites

Welcome to the Interactive Advertising Laws section of JLCom Publishing Co.'s web site. This section has links to Email Guidelines, the highly informative article, "Lessons Learned in Interactive Advertising: E-Mail Advertising," Interactive Advertising Defined, and much more. These links will lead you to articles about--

interactive advertising,
e-mail advertising,
online research on interactive advertising,
interesting articles involving interactive advertising,
government publications on laws and rules pertaining to interactive advertising and e-mail,
... and more.

Link #1:
Interactive Advertising Board
IAB Email Guidelines A series of guidelines designed "to bolster confidence among consumers, marketers, and agencies regarding the industry's email practices";

Link #2:
Interactive Advertising: E-Mail Advertising: Lessons Learned This article, "Lessons Learned in Interactive Advertising: E-Mail Advertising," by Liisa M. Thomas, was the first article in a four-part series on interactive advertising published in Advertising Compliance ServiceÔ in 2007. Later issues covered fax advertising, telephone advertising, and text message ads;

Link #3:
Interactive Advertising Defined Wikipedia defines Interactive Advertising in part as "the use of interactive media to promote and/or influence the buying decisions of the consumer in an online and offline environment. Interactive advertising can utilise media such as the Internet, interactive television, mobile devices (WAP and SMS), as well as kiosk-based terminals.";

Link #4:
Center for Interactive Advertising Site contains a variety of studies and resources for students, practitioners, and scholars of advertising, marketing and persuasive communication interested in "critical issues related to interactive advertising, computer-mediated communication and electronic commerce";

Link #5:
Journal of Interactive Advertising Online "refereed journal for research on interactive advertising, marketing and communication";

Link #6:
Interactive Advertising Articles You can find interesting articles involving interactive advertising at this website;

Link #7:
Dealing with Spam - Portions of FTC Publication Full-text reproduction of pertinent portions of FTC's Publication: "You’ve Got Spam: How to `Can' Unwanted Email";

Link #8:
Advertising and Marketing on the Internet FTC publication discusses rules pertaining to electronic marketing;

Link #9:
Viral Marketing and Other Techniques This article, "Fever Over Viral Marketing and Other Techniques Spreads: Rx for Compliance," by Joseph J. Lewczak*, was published in Advertising Compliance ServiceÔ in 2007;

Link #10:
Internet Advertising Competition (IAC) IAC Awards honor excellence in online advertising. Entries may be submitted by advertising and interactive agencies or corporate marketing departments worldwide;

WHO WE ARE

JLCom Publishing Co., LLC is the publisher of Advertising Compliance Service™. For over 27 years, Advertising Compliance Service™ has been the authoritative, comprehensive source of information for advertising law practitioners, advertisers and advertising agencies -- and their attorneys. In-house counsel and outside counsel alike regularly rely on Advertising Compliance Service™. One of the 27 areas regularly covered by this newsletter/reference service is found in Tab #15, and is entitled, "New Media."

Advertising attorneys must comply with laws involving false, unfair and deceptive acts

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